In this episode, we do a deep dive on Karen. Who is she? How did she get to where she is now? What does she miss most about being a kid? Where's Waldo?  All of these answers and more in this episode.

In general, "bait and switch" marketing is at best unethical, and in some cases illegal.  Yet it is pervasive in the real estate industry. 

In this episode, Kevin and Gil discuss the despicable practices that are common in the industry and which contribute to the negative impression most have about real estate agents.  

Kevin, Karen, and Gil discuss the annoying things that real estate agents do in their misguided attempts to find clients.  These practices are taught to agents by brokers and coaches because the industry as a whole has bought in to the sales culture that measures success by how many contacts are made.

There is a better way!

Kevin, Karen, and Gil discuss the second commandment, "Thou shalt pursue thy clients' interests, and ONLY thy clients interests".  Real estate agents are in a position of trust with their clients.  Sadly, it is all too frequent that agents ignore their solemn duty of fidelity to their client and pursue their own interests instead.

Safety should always be consideration #1.  Real estate agents are the victims of violent crime at a higher rate than the average population.  In this episode, Kevin and Gil discuss some common sense strategies for safety and share some stories that illustrate those points.